Wednesday, January 07, 2009

Apple is finally getting wiser

In the very near future, there will no longer be DRM (Digital Rights Management, or virtual locks) on all the 10 million tracks available on iTunes, the world's number one online music retailer. This major announcement was made on Jan 6 at Apple's big show in San Francisco.
This comes as great news, since until now, music downloaded from iTunes could only be used on iPods and its use (burning, transfering etc) was limited.
It seems like Apple finally understands how online music lovers and buyers want to use their catalogue: as freely and easily as possible, without any restriction.
I personnally think this is a very good yet necessary evolvment in Apple's business model, and although it's happening late, it's finally happening. It's also a good thing the majors (EMI, Sony-BMG, Warner and Universal) finally agreed on making their catalogues available to all without any restriction.
Apart from that it was announced that a new pricing strategy will be established: tracks will now cost 59p (69c), 79p (99c) or 99p ($1.29) (vs. standard price 79p/99c/0,99€). The more popular the song, the more expensive, just like in a regular CD shop!

For more information here are some interesting articles for you to learn all the details:
- French-speaking readers: Le Monde / Le Figaro
- English-speaking readers : Guardian / NME

Will all this make you purchase an iPod/iPhone? Or will it have you buy your music on iTunes if you aren't already?

No comments: