Tuesday, April 21, 2009

Fantastic: 100 girls performing the Single Ladies routine in London

Some chewing-gum brand teamed up with Sasha Fierce aka Beyoncé to give away ALL the tickets for her November 15 show at the O² Arena in London. Apart from that they made this video below, which is a great example of good viral marketing. It's nothing new in terms of content (100 girls doing the superfamous Single Ladies routine), but it works damn well. Enjoy!

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