Musical philosopher and largely underrated pop singer Marina Diamandis, better known as Marina and the Diamonds warned her Twitter followers earlier today that something would be happening at 4pm UK time. "What could it be?" I wondered, quite excited. A new single? A free track? An album announcement? A wedding proposal (to me, obviously)?
Then, 10 minutes after 4pm UK time (that's 5pm Paris time) this happened:
That's a tweet. It led to that:
A VIDEO! Of Marina! Featuring a new song! The whole thing is entitled "Part 1: Fear And Loathing" and is the first one of a three-part project to be unveiled over the coming weeks. As Marina told Popjustice, it's not a single :
It’s not a single, it’s just an album track. And basically Electra Heart is a story. I don’t even know if it’s going to take the form of an album yet, but it’s a really cinematic 70s Americana-type film and each part of the story comes in Part One, Part Two, Part Three. The song that’s going online today is Part One. It’s quite hard to explain because I think a lot of people will think Electra Heart is an alter ego or something but she’s not, it’s kind of basically a vehicle to portray part of the American dream, with elements of Greek tragedy and that’s all going to be coming out through the visuals. It’s hard to explain but I think you’ll see it when it all comes together.
You can read the whole (and very long) interview on Popjustice.com. Basically Marina is doing whatever she wants, and if you don't like it, f*** you. For the record, I like it, and I think Marina is the most interesting, complex and clever popstar we've had in ages. Apart from Heidi Range of course.